The Story Behind Virgin Bet

Virgin Bet brings the iconic Virgin brand into the world of UK sports betting. For decades, the Virgin name has stood for innovation, consumer trust, and a relentless focus on experience — and Virgin Bet is no different.

Launched as part of Sir Richard Branson's wider Virgin Group, Virgin Bet holds a full UK Gambling Commission licence and operates entirely within British regulatory standards. That means fair pricing, transparent terms, and tools to help every customer stay in control of their betting.

The sportsbook covers all the markets that matter to British punters: Premier League and Championship football, Cheltenham and Royal Ascot racing, Wimbledon tennis, international cricket, and dozens more. Live in-play betting is available across the most popular markets, with odds that update in real time as the action unfolds.

Virgin Bet's mobile app is built for speed and simplicity. Whether you're placing a pre-match accumulator on Saturday morning or backing a horse five minutes before the off, the experience is clean, fast, and frustration-free.

Responsible gambling sits at the heart of how Virgin Bet operates. Every account includes deposit limits, cooling-off periods, and self-exclusion options. The platform works closely with organisations such as GamCare and BeGambleAware to ensure support is always within reach.

If you're looking for a UK sportsbook that combines genuine brand credibility with solid betting fundamentals, Virgin Bet delivers both.